Digital Marketing Specialist | Full Time | Melbourne

Who we are : 

With a deep connection to the Australian way of life, Jardan is an Australian owned business that supports local manufacturing. We drive the simple mission of making beautiful furniture pieces with a sustainable and responsible approach. Steering away from the conventional layout, our Showrooms are carefully curated and each space is a direct translation of how the furniture, homewares, art and lighting can exist in unison.

Our Head Office, Sales and Production teams work together, evolving ideas and solving problems. What started as a team of eight has now grown to over 220 staff members that all live and breathe a collaborative ethos.

What we are looking for : 

We are seeking a Digital Marketing Specialist to join our Marketing and E-Commerce teams on a full time basis. Reporting to both the Head of Marketing and the Head of E-Commerce, this role is responsible for driving brand growth, customer engagement and sales through strategic digital and social media initiatives. We’re looking for someone that has

- 3-5 years of experience in brand/digital marketing, social media or CRM. 

- Strong experience in digital advertising, including Google Platforms, Meta Manager, Pinterest, and affiliate marketing. 

- Experience in producing and editing lo-fi video content for IG Reels

- The ability to translate Jardan’s brand voice into digital content, driving community engagement

- Ability to track, analyse, and report on key performance metrics

- Strong copywriting skills across EDMs, social media, product descriptions and web content

- Strong ability to work cross-functionally, manage key stakeholders and collaborate effectively 

This role will be based onsite at our HQ in Scoresby.

What the role entails :  

- Manage social media channels - Instagram, Facebook, LinkedIn and Pinterest

- Develop and manage the Social Content Calendar, ensuring alignment with broader brand and Marketing strategies

- Manage all customer enquiries that come through via social media channels

- Brief digital assets for all relevant channels

- Oversee Google Platforms (Google Ads, Merchant Centre and Google Search) and paid social campaigns (Meta, LinkedIn, Pinterest), briefing assets and working with agency partners to optimise performance

- Track and report on key performance metrics, using data insights to inform strategy and refine content for best ROI

- Present reporting findings weekly to Head of Marketing and Head of E-commerce

- Craft compelling copy for EDMs, social media, product descriptions, web content and SEO (where relevant)

- Execute and schedule email and SMS campaigns, conducting A/B testing to enhance engagement and conversion

- Collaborate and liaise with email marketing agency to ensure clean segmentation and relevant content 

- Manage CRM and email Marketing flows

- Identify growth opportunities, leveraging the latest digital trends and technologies to maximise ROI

- Plan and execute social-first campaigns that resonate with our audience and set Jardan apart.

- Integrate and work toward building new processes to maximise efficiency and clear communication

- Ensure compliance with digital advertising regulations

- Work collaboratively with Marketing, E-Commerce and Graphic Design team members

- Coordinate blog and journal content, ensuring engaging brand storytelling and product coverage

- Ad hoc duties when reasonably required 

What we provide :

We are proud of our people what their individual talents are, and we reward our people right from the very beginning. We will provide you with:

- Beautiful work spaces 

- A great team environment who all work as one

- Access to our Employee Assistance Program

- Competitive salary 

- Generous staff discounts on both furniture and homewares 

- Refer a friend payment incentive on applicable roles  

- Development and training opportunities 

How to apply :

Please email your resume to Sacha McLennan, People and Culture Manager, at sacha.mclennan@jardan.com.au  

Please note only shortlisted candidates will be contacted

Jardan acknowledge the Traditional Owners of the land on which our workplaces are located. We pay our respects to their Elders, past and present, and the Aboriginal Elders of other communities.